STATEMENT ON COOKIES
By using our website, you agree to our Website Terms & Conditions
Take a look at our Privacy Policy to find our more on how we collect and use personal data.
When you visit our websites we use cookies. Cookies allow us to identify the computer or device you’re using to access our websites – but we can’t identify you personally.
You can set up your web browser to refuse cookies, but this means you won’t be able to book on our website or use all of its features.
What we use cookies for
- Storing what’s in your shopping basket: This allows you to buy holidays with us.
- Collecting information: This means we can learn more about how you use our website so we can improve our products and online experience.
- Tailoring your experience: Cookies allow us to provide you with information, products and services that we think you’ll find interesting.
- Making our marketing relevant: We can show you relevant offers and promotions on our own websites and through our advertising networks.
Types of cookies we use
Here are the types of cookies our websites use and some more details about what they’re used for:
| Application Cookies: |
These cookies allow us to make sure you get the best possible experience on our website. They're essential for you to be able to search and buy online with us. |
| Usercountryid,usercurrencyrate, usercountryname, usercurrencyid, usercurrencysymbolbefore, usercurrencysymbol,usertraveltype |
These cookie are used to serve specific pages based on your country to ensure you are shown relevant information. Without it some pages may inaccessible. |
| asp.net_sessionID |
This is used by WhosOn and allows you to chat directly to our expert Travel Consultants. |
| travelling_with_children |
This cookie stores your preferences on the types of trips you’d like our website to show you. |
|
| Behavioural Cookies: |
Behavioural Cookies help us provide you with an online experience that's tailored to your needs. They help us show you the most relevant content, based on your preferences. |
| vis_opt_s, vis_opt_exp_17_combi, vis_opt_exp_17_goal_1, vis_opt_exp_17_goal_2, vis_opt_test_cookie, vis_opt_exp_17_goal_3 |
We're constantly working to optimise our website for customers, so that you view what's most relevant to you. These cookies are used to power our testing tool that allows us to show different versions of the same page to different visitors, so we can assess which page layout is best. |
| IPE104045 |
To help improve the quality of our website, selected visitors are given to opportunity to take part in a satifaction survey. This cookie is used by iPerceptions software to power this survety. The survey results can be seen only by the relevant teams at The Adventure Company and never shows any confidential information. |
|
| Analytical Cookies: |
These cookies help us understand how our customers are using the website, so we can make things better.
We also monitor which of our marketing activities generates traffic to our websites using cookies. We use this data to reward our partners if you make a booking with us. |
| _utma, _utmb, _utmc, _utmz |
These cookies enable the function of Google Analytics software. This helps us take and analyse visitor information such as browser usage, new visitor numbers and response to marketing activity. The information helps us to improve the website and your browsing experience, and to make our marketing campaigns relevant. The data stored by these cookies can be seen only by the relevant teams at The Adventure Company and Google and never shows any confidential information. |
| stc_1304 |
DC Storm delivers technology for online marketing. DC Storm provides web analytics (StormAnalytics) and PPC optimization technology (StormOptimiser) to digital marketing agencies as well as directly to advertisers. Their product suite allows clients to manage, optimize and analyze their campaigns and websites through one interface. |
| adiLP, adiV, adiVi |
These cookies are used by Adinsight to analyse visitor information and to display the most appropriate contact phone number. Using tailored contact numbers helps to provide the best levels of service when you call, and to make our marketing campaigns relevant. |
| utag.js |
Tealium is a provider of tag management technology. The Tealium Universal Tag is a simplified tag that can work with various combinations of web analytics and digital marketing solution providers. Their translation engine lets non-technical, web analytics practitioners map the collected data into vendor-specific values, and send the data to any number of web analytics tools. |
| cvo_tid1, cvo_sid1 |
Convertro provides online conversion and media attribution solutions for companies. It offers visitor tracking, media attribution, and phone tracking solutions. Their Visitor tracking code captures conversion events and all associated visitor sessions and referring sources. |
| uuid2, sess, anj |
adnx.com provides us with analytical information about how our customers are using our site and helps us to improve how efficient we are with our site. |
| s_sq, s_cc |
Omniture provides on-demand optimization services through a suite of services that includes: SiteCatalyst, Test&Target and Genesis. SiteCatalyst allows publishers to create audience segments. Test & Target provides advertisers with a campaign testing and optimization platform prior to deployment. Genesis provides Omniture clients with integration into third party ad servers. Omniture is an Adobe company. |
By using our websites, you agree to us using cookies as set out in our Statement on Cookies.
COOKIES – THE LOWDOWN
Read through this section for all you need to know about what cookies are and how we use them.
What are cookies?
Cookies are small text files placed on your computer by us or our partners. They let us identify the device you’re using – but not you personally. This information is sent back to our systems as you move around our website.
Cookies are unique to the web browser you’re using – so if you’re using a desktop computer as well as a mobile, different data will be collected for each.
You can find more information on the About Cookies website
Cookies can be set by the owner of the website you’re on. These are known as 1st Party Cookies. There are also 3rd Party Cookies that can be set by partner websites. Only the owner of the cookie can see the anonymous information it collects.
You can choose to accept all cookies, reject 3rd Party Cookies or reject all cookies by changing your internet browser settings. If you don’t accept cookies, some features of our website won’t work. For example, you won’t be able to make a booking.
How we use cookies
We may use cookies to find out more about how you use our website – like the searches you make and your preferences. We use this information to:
- Make it possible for you to use our website
- Show you information and offers that are relevant to you
- Find out more about how our customers use the site
Buying our products online
When you’re buying something on our website, we need to use cookies to keep track of what you’re booking as you move through each stage of the booking process.
Keeping track of your searches and preferences
Your recent searches and shortlisted holidays are recorded using cookies.
If you’ve searched for a holiday, left our website and then you come back later, the search panel will keep the information you provided before, so you won’t need to fill everything in again.
If you’ve made a shortlist but you haven’t saved it by entering your email address, we’ll store your shortlisted holidays using a cookie, so you’ll be able to see it when you visit us again using the same computer or device.
Improving your experience
We use cookies and software programmes to record, measure and analyse how our customers use our website. We use this information to understand what you want from our website, which helps us when we’re considering future products like flight routes and holidays.
We can also find out how you move around our website, so we can look into any errors stopping you from being able to do what you want. The data we collect from cookies is really important for us to improve your experience.
Making your experience personal
When you’re on our website, we might interact with you or show you personalised information and offers anonymously. Cookies help us to do this by letting us know how you’re using our website on your particular computer or device, which means we can work out what’s most relevant to you.
Adverts on other websites
If you visit one of our partner sites, you might see an advert that’s relevant to what you searched for when you last visited our own site. We work with advertising networks who use cookies to collect information on your preferences, meaning we can show adverts tailored to you.
Refusing cookies and changing your mind after you’ve accepted
Refusing cookies
You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don’t want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.
Changing your mind after you’ve accepted our cookies
If you change your mind after you’ve accepted our cookies, you’ll find an option within your internet browser to clear cookies that have already been set. Use the help feature in your browser to see how. You’ll then need to change your browser settings to refuse cookies in future.
Find out more on cookies
Take a look at these websites for more information on cookies for independent information on cookies – including how to refuse or delete them from your computer or device.
Just so you know, you won’t be able to benefit from all the features of our website and email newsletters or book online with us if you refuse cookies.
Independent advice
Pinsent Masons law firm
Internet Advertising Bureau
Information from our agencies and partners
Adobe
Google Analytics
Omniture
Sales Team
